Case Study — Pet Insurance

Claims handled fast enough to keep pet parents loyal

A fast-growing, VC-backed pet insurance startup needed to process claims quickly enough to keep pet parents happy, without hiring a full in-house adjuster team for every renewal-season surge.

Client profile

A venture-backed pet insurance startup underwriting policies for dogs and cats across the U.S. Rapid policy growth outpaced their small in-house claims team, causing backlogs during peak vet-visit seasons like holidays and summer travel.

With claim volume tripling year over year and policyholders expecting near-instant reimbursement decisions, the startup needed a partner who could scale claims capacity up and down without the overhead of a permanent, oversized team.

"RCVRY didn't just add claims processors — they helped us build a claims operation that scales with our growth instead of falling behind it every renewal season."
— VP of Claims, Pet Insurance Startup

The challenge

The client's leadership identified several operational pain points:

The Approach

Fast claims build trust — trust builds renewals

What RCVRY delivered

People-Focused Solutions

Built a claims team trained on veterinary language and policy logic, not just generic customer service.

Claims Processing & Adjusting

  • Trained a dedicated adjuster pod on veterinary invoice review, diagnostic codes, and policy exclusion logic.
  • Handled first-pass claim triage, itemization, and eligibility checks before escalation to senior adjusters.
  • Managed direct communication with policyholders on claim status, missing documents, and appeals.
  • Covered extended hours to match after-hours emergency vet visit patterns.

Policyholder Support

  • Staffed live chat and phone support for billing questions, coverage explanations, and policy changes.
  • Reduced “where's my claim” ticket volume by proactively notifying customers at each claim stage.
  • Supported onboarding for new policyholders, including waiting-period and pre-existing-condition education.

Technology-Focused Solutions

Standardized the claims workflow so speed didn't come at the cost of accuracy.

Claims Workflow & Fraud Flagging

  • Implemented a claims triage tracker to flag duplicate submissions and inconsistent invoice patterns.
  • Built standardized checklists for common claim types (accidents, illness, wellness) to speed up decisions.
  • Integrated with the client's claims platform for real-time status updates instead of manual spreadsheets.

Reporting & Renewal Support

  • Delivered weekly dashboards on claims turnaround time, approval rates, and backlog trends.
  • Supported renewal season surges with flexible staffing scaled to seasonal claim spikes.
  • Assisted underwriting with policy renewal outreach and lapse-prevention follow-ups.

The Outcome

A claims operation that flexes with growth instead of falling behind it.

  • Average claim turnaround dropped from several days to near same-day for straightforward claims.
  • “Where's my claim” support tickets dropped significantly once proactive status updates went live.
  • The startup scaled claims capacity through two renewal-season surges without hiring in-house.
  • Adjuster team freed up to focus on complex and appealed claims instead of routine processing.

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